Dr. Edith B. Steiner

Dr. Edith B. Steiner

Dr. Edith B. Steiner

CEO | GROWENTAS GMBH

Dr. Edith B. Steiner are o experienta vasta ca si consultant in franciza. 

Inainte de GROWENTAS, timp de 10 ani a condus FranAdria, companie de consultanta in franciza, ce isi desfasura activitatea in zona Adriatica, unde s-a implicat si a scalat peste 70 de branduri in franciza.

Focusul ei a fost si este reinventarea si imbunatatirea sistemelor de franciza, crearea unor relatii puternice francizor-francizat, imbunatatirea rezultatelor afacerilor francizate, si  internationalizarea businessurilor prin franciza.

Experienta ei ampla in dezvoltarea si administrarea businessurilor in franciza au determinat-o sa isi initieze studiile doctorale asupra unei cercetari la nivel global privind riscurilor s stimulentele în contractarea unei francize.

Astfel, lucrarile sale au aratat ca businessurile in franciza isi schimba factorii determinanti pe masura ce industriile si pietele din care fac parte evolueaza, de aceea strategiile pe termen lung necesita o examinarea constanta si in profunzime.

Datorita activitatatii sale academice ea a îmbrățișat importanța de a se concentra continuu pe a ajuta la crearea unor branduri de franciza profitabile, sustenabile si apreciate.

 

 

Dr. Edith B. Steiner is Growentas GmbH Chief Executive Officer. Prior to Growentas, she was for over a decade fully involved in over 70 full-scale franchising business consulting projects for small to large-sized companies in the Adriatic region and Austria, for FranAdria, leading franchising consultancy company in the Adriatic area.

Steiner also worked for strong global franchise brands, in Austria, as franchise development and change manager, in the role of FranAdria outsourced consultant. Her focus was on reinventing and improving the franchise systems, building solid franchisor-franchisee relationships, improving business unit results, and helping in the internationalization of the companies through franchising.

Her extensive experience in the development and management of franchise business models initiated her studies into Ph.D. research on a global level about Risk and Incentives in Franchising Contracting. Her work showed how franchise companies change their determinants of incentives as industries and markets evolve, and for that reason, long-term strategies in franchising demand constant in-depth examining and development due to its multifaceted aspects. Through her academic work, she has embraced the importance to continually focus on helping create profitable, sustainable, and valuable franchise brands.